Earlier in 2022, Damian Keyes released his 30-day music release strategy for your music marketing plan. The video was actually well over an hour in length. Therefore, I got thinking. Why didn't I make an album release plan timeline that cut to the chase and gave you the information in less than a ten-minute read? In this post, you can scroll to what you need. This post was published last week on my blog at Krannaken.com.
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To read the original post, please click here.
What Did Your 30-Day Music Release Strategy Include?
The main gist of Damian's video focused on microcontent. Therefore, I recommend that you make a YouTube shorts video that lasts for 20-30 seconds, but is really just to give a taste of your new material. The 30-day music release plan by Damian focused on putting out microcontent on every social media platform there is. However, your 30-day music release strategy should focus on Instagram, TikTok and YouTube shorts. These three platforms in particular are a must for your music because your biggest market will be younger adults. Younger adults hang out on those platforms.
Where Could I Have Improved My Album Release Plan Timeline?
As a part of my University project, I released an album on all the big music streaming and retail websites. You can check it out if you like.
I could also have carried on the promotion campaign a little longer after it was published. We have seen some excellent numbers lately and our 30-day music release strategy has worked really well, but I could have done better. This would have been by making more use of both Instagram and TikTok.
Where Could Damian Keyes Have Improved?
There are some tools in my plan that Damian didn't include, you can check it out at the link below, but Damian didn't make use of some key and even much cheaper music marketing strategy that would have seen him build a much stronger foundation for his music release plan. Find out what those key tools were by clicking the link below...
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